When i first stumbled upon these pictures on my flickr i originally believed that they were real bedrooms until i clicked the thumbnail and saw the bigger picture. The red and white price labels dotted around the room suddenly came to the front of the image, and it was through this code of the font and label format that i immediately recognised it as Ikea - strange coming from something so simple.
I really like how the work challenges the idea of what we call home. For me it outlines the difference between a house and a home. A house is space in which one lives - a general term. A home is a space that is ones own, that is their space and filled with not only the material possessions but their memories and life experiences. Here these spaces are set up to be like a home, and the people in them almost become part of the scenery - they seem to fit in. Yet the distant faces and sometimes awkward positions say otherwise.
No comments:
Post a Comment